- customer database
- марк. клиентская база данных, клиентская картотека (система хранения информации о покупателях продукции фирмы и их потребительском поведении)Syn:See:
Англо-русский экономический словарь.
customer database
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customer database — An organized collection of comprehensive information about individual customers or prospects, including geographic, demographic, and psychographic data as well as information about buying behaviour. See also live marketing database … Big dictionary of business and management
Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… … Wikipedia
Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… … Wikipedia
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer-Relationship-Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf ihre Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… … Deutsch Wikipedia
Customer insight — is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers. Analysis Firstly, the collected data must be audited to fully understand the quality and opportunity within the … Wikipedia
Customer support — is a range of customer services to assist customers in making cost effective and correct use of a product.[1] It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product.[1]… … Wikipedia
customer profile — ➔ profile1 * * * customer profile UK US noun [C] (also consumer profile) MARKETING ► a description of a business s typical customers: build/create/develop a customer profile »An online survey is an inexpensive way to start to build a customer… … Financial and business terms
customer profiling — ➔ profiling * * * customer profile UK US noun [C] (also consumer profile) MARKETING ► a description of a business s typical customers: build/create/develop a customer profile »An online survey is an inexpensive way to start to build a customer… … Financial and business terms
Database integrity — ensures that data entered into the database is accurate, valid, and consistent. Any applicable integrity constraints and data validation rules must be satisfied before permitting a change to the database. Three basic types of database integrity… … Wikipedia
Customer Account Data Engine — (CADE) is an update (currently under development) to the IRS e file system, used for filing United States income tax returns. Contents 1 Development 2 Benefits 2.1 Benefits to the Public 2.2 … Wikipedia
